KDDI to introduce mobile e-flyer

KDDI announced a new mobile marketing service, targeting small businesses. Dubbed as Mobile Electronic Flyer Service, the new initiative offers small business owners to target their registered customers with electronic flyers sent onto their mobile phones.

It should be mentioned that flyers are popular way of marketing in Japan. You can see marketing people distributing flyers, often written by hand, on every corner of any crowded street in big Japanese cities.

The major difference from e-mail is that the e-flyer can be handwritten, including custom drawings and maps. KDDI bets that the novelty effect will gather customers’ attention to this new service.

Small business owners need to send a Fax to KDDI that will notify users by e-mail about the new flyer available for download. The users may click on the enclosed in the e-mail link to see the actual flyer stored on KDDI’s server (they need to set up a special free-of-charge software on their handsets to use the service first).

The service trial will be conducted from mid August to the end of November 2005.
Source: KDDI