KDDI posts 300m downloads of polyphonic ringtones

In January 23, KDDI reached another milestone in ringtone downloads. The company announced 300 million downloads of Chaku Uta, a Japanese name for polyphonic ringtones.

Having started the Chaku Uta distribution in December 2002, KDDI saw the service gaining in popularity. It seems that the recent trend of full song downloads onto mobile phones did not impact the downloads of polyphonic ringtones in Japan. It took the company only nine months to go from 200 million Chaku Uta downloads in Aprill 2005 to 300 million in January 2006.

KDDI au brand also provides Chaku Uta Full, a full song download service for cellphones, from November 2004. The service proved to be popular among KDDI customers, claiming 2 million downloads in just two months after the rollout.