Podcasts for cellphones

Quest-Com announced the availability of RSS reader that delivers podcasts to mobile phones. The reader dubbed as RSS.eye is capable of dealing with multimedia files, including audio and video content. The reader is intended to be free for cellphone users. The company now offers it to NTT DoCoMo’s users of the following handsets:

• FOMA 902i/901i/900i/700i/701i Series
• mova 506i/505i/504i Series
• premini-II Series

Quest-Com also plans to release the RSS.eye versions for KDDI and Vodafone users later in 2006.

Business Model
Quest-Com sees businesses such as e-commerce portals or advertising agencies as its main clients. The company will act as a service provider and content aggregator for the businesses that wish to deliver multimedia content to their subscriber audiences. Quest-Com will aggregate the various feeds on its servers or it can provide a white label solution. Below are some business cases Quest-Com envisions for its potential customers:

• Online shopping portals – add product images to the product descriptions
• Mobile music portals – enable users to listen to song demos
• Cinema/ Concert portals – provide subscribers with video content such as movie trailers, interviews with stars, etc.
• Restaurants – send out coupons and discounts as downloadable images that can be presented on cell phone display at the entrance
• Advertising agents – ability to embed graphic or text banners into the RSS feeds

Vendor's site: Quest-Com