eMobile bets on mobile broadband services: roadmap revealed
Along with the new brand logo, eMobile also revealed its service and product roadmap:
March 2007:
- Commercial rollout of data-only HSDPA services in the 1.7GHz band covering three metropolitan areas: Tokyo, Nagoya and Osaka.
- Next rollout phase will include Sapporo, Sendai, Hiroshima, Fukuoka and other big cities.
- Devices: HSDPA data cards.
- Downlink: up to 3.6Mbps.
- Target: businesses and consumers
- Strategy is to lure customers by cost-competitive and easy-to-understand rate plans.
March 2008:
- Rollout of voice services in Kanto, Chubu, Kinki, Fukuoka areas, Niigata prefecture, in Sapporo and its surroundings, and in Sendai, Hiroshima cities.
- Due to lack of own base stations, eMobile will get into roaming agreement with NTT DoCoMo to cover the rest of the country for voice service.
- Active build up of its own network with the 250bn yen (around $2bn) investments.
- Devices: from voice-centric clamshells to smartphones and data-oriented communicators, including those with QWERTY keyboard.
2009:
- Plans to offer HSDPA embedded modules for integration into consumer electronic devices.
March 2010:
- Anticipate 3 million subscribers.
- Start convergent voice and data services - seamless communications.
November 2010:
- Shift from DoCoMo's to own network.
2012:
- Goal is to reach 5 million subscribers.
- Upgrade to Super 3G (30~100Mbps).
Labels: eMobile
by yaromir @ 5:45 AM
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2 Comments:
Interesting! Do you have some background information on why they've used the 1.7 GHz band? That's highly unusual and I guess it's the first UMTS/HSDPA network on that frequency. Also, I haven't seen data cards for that frequency yet.
There's a simple reason for their using the 1.7 GHz band - that is the band they were awarded the license to operate in.
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