eMobile presents new corporate logo

Another Japanese wireless contender - eMobile, intorduced its brand logo which will be used in marketing campaigns and placed on mobile terminals when the company starts operations in March 2007. Here is how eMobile explains the shape and color of its new brand logo:

The new brand logo adopts "red" as EMOBILE's corporate color, expressing "infinite possibility of the mobile market", "strong will of EMOBILE's challenge" and "EMOBILE's passion and energy".

The logo also adopts a design which both letters can be viewed as either E or M from different viewpoints. This design expresses EMOBILE's strong will to break through the traditional view and challenge with new perspectives.

Sharp, yet gentle and round design expresses our focus on innovation and continuous stimulation to people's sensitivity, however at the same time, expresses our commitment on users comfort.

As you remember Emobile is a daughter company of eAccess, an ADSL broadband provider who received a license to rollout mobile services.

Source: eMobile