After Walkman and Cybershot next comes Bravia – the SO903iTV handset

Marketing people at Sony Ericsson did it again – they assigned Sony’s well-known consumer electronics brand to a cell phone. As DoCoMo expands its handset line-up with ‘one-seg’ terrestrial digital TV broadcasting compatible devices, Sony Ericsson introduces the SO903iTV model that is being marketed under the Bravia brand – a name more known for Sony’s flat-screen TVs. To give Sony Ericsson a credit, the Bravia handset bears more than just a TV-associated brand name – the handset actually spots the newly developed mobile Bravia engine that enhances the picture quality of one-seg TV. The phone should start shipping in June 2007.

Source: DoCoMo
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