Mobile social network Mamasa targets at mommies

Mobile social networking market in Japan is undergoing further segmentation in pursuit of marketing opportunities. The latest example is the launch of Mamasa mobile website that identifies young mothers as its main audience. Mamasa’s founders - Kimuratan and Xavel.com - hope build a solid user base by encouraging members to share information regarding pregnancy, child rising, fashion and other questions through mobile blogging. Xavel.com, an operator of fashion website for young women girlswalker.com, plans to attract some of its 680,000 user base to start using Mamasa, while Kimuratan will team up with 170 stores across the country to promote the website. Below are some examples of girlswalker.com's mobile channels: