Bookmark service sends only text content of webpage to your mobile

Sidefeed released an email-based free bookmark service (http://toread.cc/mindex.php) optimized for mobile users. It converts web page into text-only content, and sends it to a cellphone. It has both Japanese (dubbed as "Ato-de yomo') and English ("tomobi") versions. For example, when a user wants to bookmark the web page he is currently on for later reading or he just wants to save some information from a web page like driving directions or business telephone number he can easily send it to his mobile email. This service reminds me of Google Toolbar's "Send To" button that allows you to share an excerpt from the page by simply selecting the section of the page and sending it to Gmail account, Blogger or SMS.