Softbank and Samsung promote phones in Second Life

A while ago marketing teams at every self-respecting company were rushing in to create a MySpace profile to launch viral marketing campaigns. Then came YouTube. It seems that the next destination for audience-hungry marketers will be a virtual community website Second Life. Japanese companies are no different and they also want to follow the trend. The latest example is the creation of Softbank Slim island as a result of a partnership between Japanese third biggest wireless carrier Softbank and Korean handset maker Samsung. The goal of this is to promote Samsung's handsets offered by Softbank in Japan. To attract Second Life users the companies are offering some Second Life-related perks, quizzes and the ability to play with the phones in a show room and even take them back with you...unfortunately not into the real life. Commercialization is killing the beauty of such ideas as Second Life or Google search for instance, - after a while they just become flooded with ads and marketing hoaxes.

Source: IT Media