Second Life demographics revealed

Not really related to mobile topic yet, but couldn't resist putting this info about Second Life demographics here. If you want to target Second Life dwellers with advertisings, it will be usefull to know that Europeans comprise 61% of residents as of March, according to ComScore. Another 19% were from North America, and 13% hailed from the Asia-Pacific region. Regarding the total number of active users ComScore says almost 1.3 million people logged into the virtual environment in March 2007. That's up 46% over the number of active residents in January 2007. comScore also reported that 61% of residents were male and 39% were female. According to statistics released by Linden Labs, creator of Second Life, SL had 5.7 million total residents (including people with multiple SL identities) as of April 15, 2007. Of those, 30% had logged in during the previous 60 days and 17% logged in during the previous 30 days.

via eMarketer