Mincle bets on GPS + Maps + SNS mix to attract users

Another newcomer to mobile social networking space is betting on a mix of location-based services and social networking features to win end-users’ hearts. A mobile software developer Future Scope has just started mincle (word origin: a phonetic mix-up from English mingle) – its mobile social network site. The high penetration of GPS-enabled phones makes it possible for such service to launch in Japan.

The main idea behind mincle is a mobile social mapping – pinpointing, saving, and sharing user’s favorite locations with others in real time. Pictures with tags and comments can be also added to a given location. Another point of mincle is its openness for browsing to unregistered users.

Source: CNet Japan (Japanese)