Mobile social network myMTV selects Japan for debut

Viacom decided to test mobile social networking waters in Japan with a bang - claiming to be the "first in the world to offer simultaneous video and page-browsing on mobile." I'm not sure how it works in reality but can suggest it splits the screen in two parts.

Among other perks users will be allowed to use artwork by Japanese designers to decorate their personal pages and provided with access to the feature programming from "MTV's library, such as Pimp My Ride, and Japanese productions such as Usavich."

"The service is ad-supported and free to consumers, and is available on all three of Japan's mobile operators, NTT DoCoMo, KDDI and Softbank Mobile," according to C21Media.