Sharp SH905i first to feature Dolby Mobile

Sharp came up with an amazing piece of technology when they recently announced the SH905i handset for NTT DoCoMo. According to Sharp, it is the first handset in the world to use Dolby Mobile technology to enhance the sound of music and live TV played on the SH905i. The list of wow things they put into this phone doesn’t end with Dolby Mobile. Other advancements worth mentioning include 3-inch Wide VGA AQUOS display that uses Sharp’s proprietary developed vertical alignment technology called Mobile Advanced Super View enabling wide viewing angles, TOUCH CRUISER pad, which is an interface similar to the touch pads on notebook PCs, Manga Book Reader, IrSimple & IrSS standards for easy wireless transfer of pictures to compatible printers, and HSDPA for high-speed data transfers of up to 3.6Mbps.
| Phone Specs | |
|---|---|
| Model: | SH905i |
| Carrier: | NTT DoCoMo |
| Maker: | Sharp |
| Price: | N/A |
| Form factor: | Clam/swivel |
| Color variations: | Black, White, Pink, Blue |
| Weight: | 125 g |
| Dimensions: | 112 X 48 X 16.9mm |
| Main display: | 3 inch (480X854) Full Wide VGA (16,777,215 colors) |
| Talk time: | 200 min |
| Standby time: | max 540 hours |
| Platform / OS: | Symbian |
| Memory: | memory |
| Memory card slot: | microSD/HC |
| GPS / Location: | Yes |
| Bluetooth: | No |
| Infrared: | Yes |
| USB: | N/A |
| Wi-Fi: | No |
| Camera: | 3.2MP |
| Video calling: | Yes |
| One-seg TV: | Yes |
| Music player: | Yes (AAC/WMA/SD Audio) |
| Browser: | Full browser |
| FM radio: | No |
| Mobile Wallet: | Yes (DCMX) |
| QR-code: | Yes |
| Biometrics: | Yes (Writing recognition) |

Source: Sharp press release
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2 Comments:
It seems Sharp wasn't too sharp in there decision to use Dolby Mobile.
Sure the Dolby name may help Sharp sell more phones initially, but when other cell phone companies in Japan discover that there are better mobile sound enhancment technologies at a lower cost, perhaps they will wish they chose a mobile suite for its superior technology, not just its name.
I just returned from CES 2008 and saw a demo of CS Headphone by SRS Labs, Inc which was amazing. They are able to produce a 5.1 experience over headphones, which Dolby does not offer.
Also, calling Dolby a wow factor is interesting considering SRS's mobile technology also includes it's patented WOW HD.
Futhermore, I was told their suite will include VIP+ a voice enhancement technology, Volume IQ (to eliminate the volume shifts between commercial to content and between channel to channel).
Anyway, this is just the opinion of one, but personally I'd wait for a phone that encorporated CS Headphone, WOW HD Mobile, VIP+ and VIQ.
Good point there. Still, in mass-market brand name plays an important role and Dolby is a well-known brand to public. Anyway, I can imagine Dolby meeting the challenge of competition's superior technology and matching it in near future. In meantime, Dolby Mobile is already commercial and a first-mover advantage for Sharp is crucial to fence off the rivals. In the end, nothing prevents Sharp to switch to another better technology when it's available.
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