Japan mobile ad spending up 59.2% in 2007

Dentsu has revealed its annual report on Japan’s advertising spending in 2007. Overall, the industry grew up 1.1% from last year to record 7,019 billion yen (roughly $65 billion).

Internet segment showed healthy growth dynamics at 24.4% up when compared with the previous year. In 2007, Japanese advertisers allocated approximately $5.5 billion on online advertising campaigns, which accounted for around 8.5% of country’s total advertising expenditure. Internet now is more popular with marketers than magazines in Japan. The expansion of Internet segment was spurred with mobile screens attracting increasing amounts of advertising dollars. The mobile ad spending claimed more than 10% or $574 million of online advertising budgets, growing at 59.2% year over year. The mobile advertising spending more than doubled from 2005 when we first reported about it.

Dentsu also provides a breakdown of mobile advertising total number by reporting that more than $78 million or 13.7% of it was allocated on search-based advertising.

While the mobile ad spending is increasing with every year, it just accounts for nearly 1% of total marketing budget, promising a huge growth potential.

Source: Dentsu

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