Mobile marketing: showcasing clothing collections on 3D avatars

Japan’s Any, a PC/mobile social network focused mostly on women, is offering fashion brands an innovative way to promote their clothing collections. The idea is to send Any’s users virtual gifts like fashion outfits. The reason why this idea maybe brilliant is that Any’s users are 3D avatars who resemble the looks of their owners (a user sends her picture and Any creates an avatar based on that picture). The sent clothing pieces can be tried on by avatars giving their owners an ability to look in a three-dimensional view how the new collection would fit them. With more than 300 thousand women onboard Any is in a sweet spot to strike advertising deals with fashion houses aiming at brand-hungry Japanese female buyers.

Source: PlusD IT Media

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