Softbank strengthens mobile content search with Yahoo! oneSearch

Softbank, the third largest mobile operator in Japan, enhanced its mobile portal Yahoo! Keitai with mobile content search functionality. The new innovation is the addition of content recommendation category to the search results page. Prior to this, the search results page was broken down by Mobile sites, PC sites, Q&A and other categories. The newly implemented search feature is designed to increase the mobile content discovery by cell phone users. The search engine will index Yahoo! Music, Yahoo! Comics, and Yahoo! Games services to deliver suitable content, including direct download links to songs, ringtones, comics, and mobile games. Softbank, which is a shareholder in both Yahoo! and Yahoo! Japan, says the recent enhancement to its mobile search is based on Yahoo! oneSearch concept recently introduced at World Mobile Congress 2008 in Barcelona.

Source: Softbank press release (Japanese)

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