Japan handset distribution channels: over 10,000 kiosks

Japanese wireless carriers control the significant part of the handset retail distribution channels – approximately 80% belong to carrier-owned stores. According to M-Report’s estimates, top three carriers, including NTT DoCoMo, KDDI au, and Softbank own over 8,000 retail kiosks. Consumer electronics stores and general retail account for additional 2,000 POSs, making the total number of specialized mobile phone stores over 10,000.

Source: M-Report