Survey: Japanese handset users’ wants and needs

I came across an interesting survey conducted by iSHARE. They asked users about their expectations toward iPhone and other next generation device features. The responses didn’t surprise and confirmed the industry trend – mobile phones to become as powerful and feature-rich as computers. First of all, survey respondents expect to have rich browsing experience and ability to download software applications without restriction from operators. When respondents were asked about whom they expect to deliver such features, three OEM leaders emerged. Sharp, Sony Ericsson and Panasonic, companies with strong consumer electronics brands, were named among first. It’s interesting that Nokia fared pretty well, bypassing several Japanese OEMs.

Source: iSHARE blogch.jp