Cell phone's camera feature is utilized by more than 90% of Japanese phone users
Market research company MMD published its latest findings about the usage of cameraphones in Japan (based on online survey of 2,532 respondents). The main points are the following
- 98.3% of respondents have used camera on their mobile phone
- 52.5% of those who have used cameraphone are satisfied with their experience
- About 70% of those who have used cameraphone use phone as a primary device to take pictures
- For more than 70% the main reasons of using cameraphone were the ability to take pictures in no time and the fact that the phone is always carried by the owner; among other reasons mentioned were the ability to email the picture immediately (60%), simple way to store pictures(40%), and the ability to easily upload pictures to social networks and other web destinations (20%).
- Most respondents use camera feature of their phone several times a month while 28.5% of female users use camera two-three times a week
Source: MMD
Labels: Survey data
by yaromir @ 6:26 AM
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That is interesting, a wirefly survey from spring said usage of camera phones as primary cameras in the US was 19%. I think a large portion of that usage definitely to how readily available camera phones are for use.
It is most interesting that only 52.5% were satisfied with the experience. I think the camera portion of the phone still has a long way to come before it can adequately replace dedicated cameras.
I wrote out some more thoughts about camera phones as a future replacement device for phtographers.
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