Features aside, Japanese users value design most when buying a smartphone

According to a market research by Impress R&D, 61.8% of respondents look at the design when buying a smartphone. The next thing they check after the design is the price they are going to pay for the device (45.2%). Among other important things are the crispiness of the display (40.9%), form factor (40.1%), responsiveness (39.2%), size of the display (39.2%), etc.

Source: Impress R&D