KDDI au signs up one million fitness fans

In penetrated markets you need to dig deeper past the usual gender and age demographics to uncover untapped user segments. The proven method is to utilize a lifestyle marketing catering to different user needs. The first thing that would come into mind is probably sport and fitness lifestyle. And KDDI au recent endevour with au Smart Sports service shows that it works - the carrier has just announced one millionth subscriber. The au Smart Sports service offers two options Run & Walk and Karada Manager (Body Manager). With Run & Walk compatible phones you can set various modes like running or cycling mode and track and upload the data onto the web. Karada Manager offers means to set your personal health goals and provides advices on achieving them. KDDI au also partnerd with Adidas to provide branded phone pouches for au Sport Smarts users.

Source: KDDI au press release