Brand alphabet soup: au to release iida ply

A new design effort is coming this week from KDDI au in the form of PLY, another lifestyle product under the iida brand. The PLY will hit the shelves in au stores on the 17th of September. The designer phone takes on the multi-layer concept, with each layer having a different color. Here is what au had to describe it:

PLY means “lamination layers”—layers of time, culture, technology and design. Everything that encompasses us continually accretes layer upon layer until it finally produces something of new value. To the accumulated layers of design and generational layers of mobile phones, what will be added next? What kind of future will be built upon that accumulation of mobile phone design? The question itself will form the answer, thus producing a shape of the future. This is the entry point of PLY, the new mobile product from iida.

Phone Specs
Model:	PLY
Carrier:	KDDI au
Dimensions:	53 x 102 x 14.5mm
Weight:	127g
Form factor:	Slider
Camera:	3MP
Screen:	3 inch 26oK TFT LCD

Source: au