Lack of smartphones make Japanese users wish more
Despite the common believe that Japan market is flooded with advanced smartphones from domestic vendors, it is not exactly so. While some well-known research powerhouses put Japanese vendors into the world's top smartphone rankings just because those vendors' phones are based on local flavors of Symbian or Linux, in Japan they are considered just as regular phones, advanced but still phones. In Japan, the smartphone definition goes beyond just simple notion of phone's operating system and includes other conditions such as a PDA-like form factor with bigger display and full text keyboard or touch screen. Surprisingly, just few models in Japan meet these conditions, making Japan's market the one with the lowest smartphone penetration. Recent study by Impress also found that Japanese users are more familiar with Windows Mobile OS and they expect their next smartphone to run on Windows rather than Apple's OS X or Android OS. This is partially explained by the WM's head start in Japan. Though the users' attitude will undoubtedly change with Android smartphones taking a full assault on Japan's shores this year.
| Most Popular Smartphones | |
|---|---|
| Apple | iPhone 3G |
| Apple | iPhone 3Gs |
| Sharp | Advanced W-ZERO3 (es) |
| Sharp | Willcom 03 |
| Sharp | W-ZERO3 (es) |
| HTC | Touch Diamond (S21HT) |
| Sharp | W-ZERO3 |
| HTC | EMonster (S11HT) |
| Toshiba | T-01A |
| HTC | HT-03A |
| RIM | Blackberry Bold |
Labels: Android, iPhone, Survey data
by yaromir @ 8:59 PM
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2 Comments:
This is really amazing news for Japan because Japan is considered as a developed country.In mobile market this seems to be a very bad news for them.I hope that it will alright in coming time.
Luxury Cell Phones
Id say in the early 2000's you would look at the US and Japan markets and see a night and day gap between the hardware and infrastructure. That gap has flipped over the last 3 years.
The US may not be the leader in physical infrastructure and hardware (that would be korea), but it is a leader in the systems infrastuctures (the OS, the UI, the interactions).
The N.American markets have created an industry shift where new companies like blackberry, computer companies like apple, web companies like google, and previous OEMs like Taiwan'S HTC have become leaders.
However, technology is moving too fast for just a few to influence and what this system allows for everyone take the hardware and make their perfect phone for themselves. Absolutely brilliant.
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